Digital Distribution- Elle

Elle is a french magazine that utilizes various forms of digital media to distribute their magazine. Elle uses Twitter, a social media platform based on sending limited character "tweets", to advertise links to their website. They post multiple articles every day, so they always have a steady stream of content. As you can see here, they have amassed a following of over six million on the platform.

Elle also uses a website that posts articles that commentate on fashion, politics, and pop culture. When you scroll to the bottom of their website, they have the option to sign up for their email newsletter, which links directly back to the website.