Audience Engagement- Teen Vogue

Teen Vogue is similar to my magazine Antonious because they are both teen magazines. Teen Vogue's main target audience is primarily women ages 18-24 who are twice as likely "to reach fashion/beauty influentials", similar to Antonious, whose focus is mainly on teen fashion. 



Because Teen Vogue is now an online magazine, when visiting their website, an immediate popup ad asks members subscribe to their website with their email to get daily reminders. Teen Vogue is owned by 

Condé Nast is a well known, luxurious agency who also owns Vogue. They are well renowned and may not need as much advertising as a new magazine because they have such a big name already. 




Condé Nast, who uses "video, social, web, events, print—all fueled by data" to advertise their products. For example, the Teen Vogue YouTube channel has 1.6 million subscribers; their most viewed video is "Riverdale Cast Plays Truth or Dare" at over 22 million views. Teen Vogue chose to do a video on Riverdale because it is an incredibly popular show among teens- perfect for their target audience. 

For my magazine, I would use video, web, events, print, radio and social media to advertise. For example, I would use Spotify ads, Instagram ads, and YouTube ads along with Antonious accounts on each of those platforms to connect with my audience. Antious would have public playlists on Spotify, an account on Instagram, and an account on YouTube.