Cosmopolitan, a racy, young reader's magazine uses methods of audience engagement to entertain its fan base. In 2013 and 2014, Cosmo live streamed pitch meetings to increase audience engagement. These live streams entertained audiences and humanized the editors of the magazine.
Thursday, February 6, 2020
Audience Engagement- Cosmopolitan
https://observer.com/2013/12/cosmopolitan-cleverly-stokes-reader-engagement/
Cosmopolitan, a racy, young reader's magazine uses methods of audience engagement to entertain its fan base. In 2013 and 2014, Cosmo live streamed pitch meetings to increase audience engagement. These live streams entertained audiences and humanized the editors of the magazine.
Cosmo also has a website, a YouTube channel, and an Instagram account. Their Instagram has over three million followers and posts about pop culture and relatable content for teens and young adults. They post memes, beauty tips, and general content just for exposure. By having an Instagram account, they broaden their digital exposure to the average young person who is constantly on Instagram.
Cosmopolitan, a racy, young reader's magazine uses methods of audience engagement to entertain its fan base. In 2013 and 2014, Cosmo live streamed pitch meetings to increase audience engagement. These live streams entertained audiences and humanized the editors of the magazine.
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